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Queens Award For Enterprise 2021 - Sustainability Category Winners

Queens Award For Enterprise 2021 - Sustainability Category Winners

Cheeky Wipes is crowned a winner in the Queen's award for enterprise

Newhaven, 21st April 2021

Cheeky Wipes, the most trusted brand of reusable baby, beauty and hygiene products has been honoured with a Queen’s Award for Enterprise 2021 in the category of ‘Sustainable Development’. The Queen’s Awards for Enterprise are the most prestigious awards for UK businesses, recognising and celebrating business excellence across the UK. Cheeky Wipes is one of 205 organisations to be recognised with a Queen’s Award for Enterprise.

Announced today, Cheeky Wipes has been recognised for its excellence in Sustainable Development, selected as one of the 17 winners in this category, based on outstanding positive impacts across a number of initiatives such as waste reduction, and has aligned education, customer and stakeholder engagement and employee initiatives with company sustainability values.

Her Majesty The Queen personally approves the winners and The Lord-Lieutenant of the County, Her Majesty The Queen’s local representative will present the award to Cheeky Wipes. It is hoped the customary Royal Reception for the winners will be held later in the year following government guidelines.

Cheeky Baby Products Ltd, established in 2011, is based in Newhaven, East Sussex. Led by founder Helen Rankin and her 16 strong team, it has sustainability principles at the heart of its products, each providing a reusable alternative to single use baby wipes, makeup removing wipes and absorbent underwear and pads for period and incontinence use.

Cheeky Wipes has demonstrated clear leadership and an exemplary approach to sustainable development, aligning their sustainability strategy to the UN Sustainable Development Goals. Its championing and support for education and charitable programmes is particularly positive, as is its high expectations and support for supply chain partners. Sustainability is at the core of the business operational and investment model, and its future strategic priorities.

“We were absolutely delighted to find out that we made the shortlist back in October, so winning this very illustrious award is just incredible” said Helen Rankin, Founder of Cheeky Wipes. “My team really believe in our products and the brand and how we can make a difference together. It’s brilliant to have that recognised and we thank Her Majesty The Queen for her selection and can’t wait to fly the emblem flag proudly!”

Now in its 55th year, the Queen’s Awards for Enterprise are the most prestigious business awards in the country, with winning businesses able to use the esteemed Queen’s Award emblem for the next five years.

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Kelly Jones


29 April 2021  |  22:09

Well done you guys!! So utterly well deserved! I'm a relative new customer of yours, and you'll certainly be keeping my custom in the future. Not only amazing products, but outstanding customer service (when I was an idiot!!!!). Thankyou!

04 May 2021  |  12:56

Hi Michelle, thanks SO much for taking the time to come back to us. We genuinely love our customers and it's brilliant to get feedback like this, puts a smile on our faces.

Anne Spanswick
06 June 2021  |  20:33

Congratulations on winning such a great award. For being so ‘green’ and to top it all to have such a small but defined team. This is inspirational for many small and up and coming companies. Well done! It will be especially memorable for you this year of 2021 - to achieve despite all the adversity in the world. Keep up the good work!!

07 June 2021  |  10:45

Thanks Anne! Here's to a fabulous 2021!