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Award Winning Reusables

We're absolutely delighted to let you know that we've WON the Queens Awards for Enterprise in the Sustainability category, being one of just 17 companies recognised for this award in 2021. Our full press release is available. 

It's worth taking a little bit of time to explain about awards and just why winning the Queens Award is such a big deal.

The Queens Awards are extremely prestigious. They're completely independent and companies can enter in any of the 4 categories:

  • International Trade
  • Innovation
  • Sustainable Development
  • Promoting Opportunity through social mobility

Entering is NOT for the faint hearted. In our category, the application asks how our company meets the 16 UN sustainable development goals, with proven examples. It asks how these values are embedded within our company values and management team. Not only that, but how these values are then communicated outwards to you our customers and followers on social media. We had to discuss our strategy in developing sustainably for the future. These are just some examples of the questions raised, and in total the answers come to almost 4,000 words. It was a lot of work for our fantastic team in collating the documentary evidence to support our application.

We aren't a huge team like some of the other winners, our management team is only 5 staff in total, so you can probably appreciate what a big deal this was for us.

Winning this award means that we've been able to prove our commitment to sustainable development and this has been acknowledged by the reward of the highest possible award in the UK.


Magazine Awards

These aren't the only awards out there of course. Several media / magazine companies host their own awards also. You've no doubt seen the logos plastered all over product packaging and websites. And although we have dipped a toe into the various magazine based awards out there over the last 13 years because 'it gets your name out there', these invariably leave us feeling a bit... well, jaded.

Most of these awards are sponsored by big names with lots of money behind them, usually supermarket own brands for their baby product ranges which then (coincidentally?) go on to win in lots of categories. They also cost a lot, both for entry and the 'Black Tie' celebration dinner, with costs running into thousands of pounds. 

We much prefer to spend our time and energy attending baby shows and exhibitions (when Covid allows of course) as that gives us much more of an opportunity to meet you, our fantastic customers and get your feedback face to face, which we absolutely love.

In summary - we're delighted to have won this really acclaimed award, which acknowledges the last 13 years of hard work in developing a sustainable business and looks towards a more sustainable future.

Read here for a bit more about our Cheeky backstory